Samone (7): Everyone wants to know what is next to come for Rousey’s career but with an attitude like her’s, we can all count on the fact that she will not stay down for long. Holm, “the preacher’s daughter,” took home a little bit of fame for her name but Rousey still remains the winner in some people’s eyes. Half of the world is banking on Rousey never fighting again, but I don’t think that’s her style – she didn’t earn the nickname “Rowdy” for no reason. The other half of the world is putting their money on the fact that she will come back better than ever, swinging ten times harder. Conversations about a rematch are in the air, and with everyone waiting around to see if it happens fans will get a little impatient. July 2016 seems like a long time from now but in UFC terms, it’s not. Given Rousey ample amount of time to heal from her condition, the rematch may come quicker than most fans expect.

Whether she fights again or not, her life must go on. Ronda Rousey has a brand, an image, and reputation – what’s next to come for those things? David Schwab, a managing director of Octagon First Call, a sports and entertainment marketing agency said, “Her appeal was, ‘I am the toughest women in the world, I am the toughest in my sport.’ When you lose you lose that, you lose marketability.” Does everyone feel this way? Ben Sturner, founder and CEO of sports and entertainment marketing firm Leverage Agency, had a different opinion. He feels that Rousey’s mainstream appeal strengthens just how powerful her brand is. She states, “Ronda’s very unique where she crosses over from her sport to pop culture. Just because she loses a match, doesn’t mean people will turn against her.” If you ask me, I would have to agree with Sturner. There are still plenty of people counting on Rousey simply because of the image she has made for herself. Every athlete takes a loss every now and again, but the best ones come back better than ever – that’s what makes someone a true athlete. You lose and you bounce back. You bounce back and you keep going.

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